The number of vehicles sold by Subaru of America, Inc. (SOA) in October 2022 was 48,568. This is a 31.9 percent increase in comparison to October 2021 sales (36,817). In addition, the carmaker recorded year-to-date sales of 449,683, which represents a decline of 10 percent when compared to the same time in 2021. Because of problems with microchips and supply chains that are impacting automakers all around the world, Subaru is still having trouble keeping enough inventories on hand.
According to Thomas J. Doll, President and Chief Executive Officer of Subaru of America, Inc., “Subaru retailers went above and beyond to deliver strong results this October, surpassing our sales from the same time last year by a wide margin.” “Subaru retailers went above and beyond to deliver strong results this October.” “During the month of October, as a part of our Subaru Loves Pets effort, our shops hosted pet adoption events all throughout the nation, demonstrating yet another facet of what it means to be More than a Car Dealer. Because of their efforts, homeless animals have a better chance of finding the loving homes they deserve, and we are grateful to them for their commitment to the welfare of animals.
With 13,635 sales in October, Crosstrek was the best performing model in terms of volume. This is a 28.74 percent increase in comparison to the same month in 2021. When compared to October 2021, the Forester witnessed a price rise of 148.01 percent, while the Outback saw a price increase of 40.29 percent. Comparatively, the Ascent has seen a year-to-date growth of 5.77 percent, while the BRZ has shown a year-to-date increase of 263.
According to Subaru’s Senior Vice President of Sales Jeff Walters, “Despite continued supply chain problems industry-wide, October was a solid month for Subaru and we beat our October 2021 sales numbers.” “As we get closer to the Christmas season, we anticipate seeing sustained increase in demand as auto customers search for cars that are both family-friendly and adventure-ready,” said one of our sales representatives.