At a private event that was only open to those who had received an invitation, Genesis made a number of collaboration announcements. The event took place at Genesis House, the brand’s uniquely Korean haven located in the middle of New York City. The event was held as a celebration of the design and workmanship of the brand’s new flagship sedan, the 2023 G90, which commenced customer deliveries on the same day as the event. At the occasion, the very first client in the United States to purchase a 2023 G90 received receipt of their car and was handed with the keys by Claudia Marquez, the Chief Operating Officer of Genesis Motor North America, and Michael Ianelli, the President of Genesis of Brooklyn.
According to Marquez, “We are happy to begin delivering our new flagship G90 sedan to clients in the United States.” “This event honours the daring designs of Genesis and our unwavering dedication to provide the newest technology matched with a flawless purchase and ownership experience for our consumers,” Genesis said in a statement about the event.
Genesis intends to shake up the luxury sedan industry with the introduction of the 2023 G90 and will use an audacious new marketing strategy to bring new consumers to the brand. The campaign’s slogan is “Make Your Mark,” and it is directed for those who are shaking up the luxury industry. These people have a unique appreciation for the better things in life, and they do it on their own terms. They also create their own trends and leave their stamp on the world. The marketing strategy will centre on fashion and design as areas of interest that are important to both the company and its consumers.
“Tonight, we celebrate the inspirations and intersections of our love for mobility design with the worlds of fashion,” the organisers of the event said in a statement.
The campaign was launched by Genesis with a full-page takeover of its United States Instagram page, which included graphics related to the 2023 G90 and the campaign. In addition to this, the company announced a relationship with Vogue, which is widely regarded as one of the most influential fashion publications in the world. Genesis will be featured in the highly anticipated September and October issues of the magazine with large commercial positions in addition to other digital, social media, and podcast sponsorships. These editions will be available in September and October.
In addition, Genesis disclosed a cooperation with MONSE, a fashion company located in New York City and established in 2015 by Laura Kim and Fernando Garcia. It is a line for contemporary ladies who are interested in distinguishing themselves from the general populace. MONSE and Genesis are going to work together to promote different points of view on design via a number of different partnerships. During the course of the next several months, Genesis is planning to continue providing supplementary information on the partnership.